Fu Ying said, to open a shop on Taobao, Alibaba is not the true sense of the e-commerce, e-commerce requires professional talent pool, team operation, and each industry's promotion of talent. The government should support some of the leading enterprises in Yunnan gradually grown into a benchmark in the field of electronic commerce, and the only way, Yunnan e-commerce in the country in order to occupy a seat in places. . The report shows that the scale of China's online shopping market transactions in the third quarter of 2012 amounted to 294.3 billion yuan, an increase of 36.9% compared with the third quarter of 2011, with the second quarter of 2012, the chain increased 5.7%. B2C online shopping market share, is still ranked first Lynx Mall, accounting for 46.8% market share; Jingdong Mall ranked second, accounting for 21.5%; in the third Suning Tesco, accounting for 3.8% . Behind the figures of 294.3 billion yuan, Yunnan corporate contribution is not large, although there is no Yunnan data in the third quarter, but the official disclosed in 2011 annual figure of 40 billion yuan, this year is estimated not as good as last year. "Yunnan Province, Internet Association FU Ying, Yunnan e-commerce focused in competitive industries such as tea, herbs, spirulina, jewelry, but not large-scale e-commerce, not many participate in a large number of companies in each industry. "In competitive industries in Yunnan tea, with annual sales of more than 20 million yuan enterprises, but four or five, most network marketing year six or seven thousand million; jewelry industry and e-commerce does best one-year net sales and only 40 million. " The scale of China's online shopping market transactions in the third quarter of 2012 amounted to 294.3 billion yuan, a year-on-year growth of 36.9%, while the reporter learned from the Internet Society of Yunnan Province, the province's e-commerce overall development status is still weak. Traditional retail enterprises 'OCS' has become a trend, staking a traditional retailer, to seize the net purchases of domestic consumer market, the war has started, with the traditional retail companies have joined the industry, the traditional electric commercial enterprises will also be feeling the pressure. China Electronic Commerce Research analyst Mo Dai Qing believes that the growth of the online retail market in the third quarter of 2012, one of the reasons is that the price war. The price war has created a "eyeball economy" in the moment, to obtain a large number of users, traffic and even impressive gains. "The future of online retail enterprises further layout the mobile electricity supplier industry chain, traditional enterprises will also be a variety of ways to enter the mobile e-commerce, B2C companies of the growing importance of social media, more diversified future shopping site service, such as microblogging marketing community electricity supplier, shopping search. "